By a company that started with turntables and ended up knee-deep in velvet.

Let’s talk about the Warner Music BRITs After Party. Not just any afterparty, the afterparty. Celebs, Champagne and Claridge’s Hotel - yes, the most elegant address in Mayfair, transformed into a surrealist fever dream.

This job? It wasn’t just a quick flick of fabric and a cup of tea. No, this was a three-day install. That’s right, three days to turn one of London’s most iconic hotels into something that looked like David Bowie collided with Willy Wonka in Studio 54. And then? We ripped it all out in three hours flat. Like ninjas, in reverse.

But here’s the truth no one tells you: all that glitz and glamour doesn’t mean a thing unless the space is dressed to deliver. That’s where the drapes come in, not your average stage curtains, but floor-to-ceiling velvet showstoppers.

And this time, the brief came straight from the visionaries at Warner Music, Ellie and Jason, who said: “Think bold, think bananas, think nightclub meets haute couture jungle.” And so, we did.

Step One: The Reception Rooms of Velvet Dreams

Guests began their journey in the reception rooms leading to the ballroom, walking into what can only be described as chic maximalism. Walls draped in rich brown velvet, finished with a super-chunky bullnose fringe flown in last minute from the US, every inch was pure swagger.

Moving into the ballroom itself, lined with burgundy velvet, the palette oozed drama. And just when you thought you’d seen it all, there they were: giant monkey prints, hung with glorious irreverence to complement the custom banana chandeliers from the Made Up crew.

It was luxurious, it was cheeky, it was pure Warner.

Step Two: The Mirror Room Turned Gold Lamé Fantasy

Next stop? The Mirror Room - but with no mirrors, just gold lamé everywhere. Draped wall to wall, ceiling to floor, transforming the space into something that felt part Versailles, part Golden Ticket.

It was like stepping into a giant box of chocolates, and not the supermarket kind. We’re talking ultra-premium, gold-foiled, invite-only truffle type. Delicious.

Step Three: Black Velvet Tunnels to a Blow-Up Rave Cave

And then came the twist. The French Salon and Drawing Room, originally separated by doors, weren’t anymore. The doors were removed (don’t worry, they went back later), allowing us to install two black velvet tunnels, complete with burgundy and lamé hanging door flaps at each end.

They were theatrical, immersive gateways into another world. You slipped through the drapes, and bang - you were in an inflatable nightclub, complete with models, madness, and music.

From Decks to Drapes: A Glorious Evolution

Once upon a time, I was just a DJ with a love for music, a South London lad with vinyl and ambition, dropping tunes at raves and building atmospheres. Now? We’re draping parties at Claridge’s.

And honestly? I get the same buzz from a client’s thumbs-up and a “They love it” as I did dropping a big tune on the dancefloor. Who knew the next step after mixing black vinyl was hanging black velvet?

In Conclusion: Give the Drapes a BRIT Award

The night was legendary. The music? Brilliant. The crowd? Iconic. But the drapes? The unsung heroes. Born from a wild, creative brief by Ellie and Jason and executed with obsessive precision by our team.

So next time you want to turn one of London’s most iconic hotels into a disco jungle wrapped in gold and velvet?

You know who to call.